Privacy Policy
Version: July 8th 2022
With this privacy policy, we would like to inform you about which of your personal data
(hereinafter referred to as "data") we process, for what purpose and to what extent.
data (hereinafter abbreviated as "data") we process, for what purpose and to what extent.
This Privacy Policy applies to the website of the Game as well as to all associated mobile applications of
the
Publisher ARTVATION - hereinafter referred to as "Online Offer").
Gender language
For reasons of better readability, the masculine form is used for personal names and
personal
nouns on this website are used in the masculine form. Corresponding terms apply in the sense of
equal treatment for all genders. The abbreviated form of language is for editorial reasons only and does not
does not imply any valuation.
Person responsible
ARTVATION
Annika Könemann
Auf dem Rott 26
32139 Spenge
info@artvation.com
Personal data
The following overview summarizes the types of data processed and the purposes of their processing that we collect from our all guests of the online offer.
▸ Meta/communication data (IP address, localization)
The following overview summarizes the types of data processed and the purposes of their processing 'summarized' that we collect from our users.
▸ Contact details (E-Mail)
Processing purposes in our games and apps
▸ Provision of our online offer (language) and user-friendliness
▸ Prevention of rule breaking - especially avoidance of multiusing
▸ Provision of contractual services and customer service
▸ Contact requests and communication
▸ Security measures
▸ Reach measurement
▸ Conversion measurement
▸ Management and response to requests
▸ Feedback
▸ Marketing
Relevant legal bases
Below you will find an overview of the legal basis of the GDPR, on the basis of which we
process
process personal data. Please note that, in addition to our GDPR, national data protection
data protection regulations may apply in your country of residence or domicile. If, in individual cases,
more specific
If more specific legal bases apply in individual cases, we will inform you of this in this privacy policy.
Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO)
The data subject has given his or her consent to the processing of his or her
personal data for one or more specific purposes.
Vfulfillment of contracts and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO)
The processing is necessary for the performance of a contract to which the data subject is
party
or for the performance of pre-contractual measures which are carried out at the request of the data subject.
take place.
Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO)
The processing is necessary for compliance with a legal obligation to which the
responsible is subject to.
Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO)
The processing is necessary for the purposes of protecting the legitimate interests of the
controller or a
third party, unless the interests or fundamental rights and freedoms of the data subject,
which require the protection of personal data, override these interests.
In addition to the data protection regulations of the General Data Protection Regulation,
national regulations apply
on data protection in Germany (domicile of the publisher). These include, in particular, the law on the
protection against misuse
of personal data in data processing (Federal Data Protection Act - BDSG). The BDSG contains
special regulations on the right to information, the right to deletion, the right of objection, the
processing of
the processing of special categories of personal data, processing for other purposes and the
transmission and automated decision-making in individual cases, including profiling. Furthermore
regulates data processing for purposes of the employment relationship (Section 26 BDSG), in particular with
regard to
the establishment, performance or termination of employment relationships as well as the consent of
employees. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
We make decisions in accordance with the legal requirements, taking into account the state of
the art,
implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the
different
the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural
of natural persons, appropriate technical and organizational measures shall be taken to ensure a level of
level of protection.
The measures include, in particular, safeguarding the confidentiality, integrity and
availability of data by controlling physical and electronic access to the data as well as the access, entry,
disclosure
and electronic access to the data as well as their input, transfer, availability and separation. Furthermore
We have also set up procedures to ensure the exercise of data subjects' rights, the deletion of data and the
and responses to data compromise. Furthermore, we take the protection of
of personal data during the development and selection of hardware, software and processes.
in accordance with the principle of data privacy, through technology design and through data
privacy-friendly
default settings.
SSL encryption (https): To protect your data transmitted via our online offer,
we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the
in the address bar of your browser.
Transmission of personal data
In the course of our processing of personal data, it may happen that the data is transferred to
other
companies, legally independent organizational units or persons, or that the data is disclosed to them.
disclosed to them. The recipients of this data may include, for example, IT task
service providers or providers of services and content that are integrated into a website. In
In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or
agreements that serve the protection of your data with the recipients of your data.
Data processing in third countries
If we process data in a third country (i.e., outside of the European Union (EU), the European
Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the
disclosure
or the disclosure or transfer of data to other persons, entities or companies takes place,
this shall only take place in accordance with the statutory requirements.
Subject to explicit consent or contractually or legally required
transfer, we process or allow the data to be processed only in third countries with a recognized level of
data protection,
contractual obligation through so-called standard protection clauses of the EU Commission, in the presence
of
certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO,
Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Data deletion
The data processed by us will be deleted in accordance with the legal requirements as soon as
their consents permitted for processing are revoked or other permissions cease to apply (e.g. if
the purpose of processing this data has ceased to apply or it is not required for the purpose).
If the data is not deleted because it is required for other and legally permissible purposes,
it is
their processing is limited to these purposes. I.e., the data will be blocked and
not processed for other purposes. This applies, for example, to data that must be retained for commercial or
tax law
or the storage of which is required for the assertion, exercise or defense of legal claims or the
legal claims or to protect the rights of another natural or legal person.
Our data protection notices may also contain further information on the retention and deletion
of data.
which have priority for the respective processing operations.
Cookies use
Cookies are small text files, or other memory tags, that store information on terminal devices
and read information from the end devices. E.g. in order to record the login status in a user account, a
shopping cart contents in an e-shop, the contents called up or the functions used in an online offer.
store. Cookies can also be used for various purposes, e.g. for the purposes of the
purposes, e.g. for the functionality, security and comfort of online offers as well as for the creation of
visitor flows.
Consent notices: We use cookies in accordance with the law.
Therefore, we obtain prior consent from you users, except where it is not legally required
required by law. In particular, consent is not required if the storage and reading of information,
information, including cookies, is absolutely necessary in order to provide the user with a telemedia
service that he or she has expressly requested.
telemedia service (i.e. our online offer) that they expressly request. The revocable consent is
clearly communicated to the users (e.g. cookie banner when the website is called up for the first time) and
contains the information on the respective cookie use.
Information on the legal basis for data protection: The legal basis for data
legal basis we process the personal data of users with the help of cookies depends on whether we ask
we ask users for consent. If users consent, the legal basis for the processing of your data is
your data is the declared consent. Otherwise, the data processed with the help of cookies will be based on
basis of our legitimate interests (e.g., in the business operation of our online service
online offer and improvement of its usability) or, if this is done in the context of the fulfillment of our
contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations.
fulfill our contractual obligations. For what purposes the cookies are processed by us, we clarify in the
course of this privacy policy or as part of our consent and processing procedures.
Storage duration: With regard to the storage duration, the following types of cookies are
distinguished:
Temporary cookies (also: session cookies): Temporary cookies are deleted no later than
deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or
mobile
application) has been closed.
Permanent cookies: Permanent cookies remain stored even after the end device is closed.
stored. For example, the login status can be stored or preferred content can be displayed directly
content can be displayed directly when the user visits a website again. Likewise, the user data collected
with the help of cookies can be used for
data collected with the help of cookies can also be used to measure reach. If we do not provide users with
any explicit information on the type and
storage period of cookies (e.g., in the context of obtaining consent), users should assume that cookies are
that cookies are permanent and can be stored for up to two years.
General information on revocation and objection (opt-out): Users may revoke the consents they
have given
consent at any time and also to object to the processing in accordance with the legal
legal requirements in Art. 21 DSGVO (further information on the objection is provided in the context of this
Privacy Policy). Users can also declare their objection by means of the settings of their browser.
Further notes on processing operations, procedures and services
Processing of cookie data based on consent: We employ a cookie consent management process
Cookie Consent Management Procedure, under which the consent of users to the use of cookies,
or the processing operations and providers mentioned in the cookie consent management procedure.
can be obtained as well as managed and revoked by the users. The declaration of consent is stored
to avoid having to repeat the request and to be able to prove the consent in accordance with the legal
legal obligation. The storage can be server-side and/or in a cookie
(so-called opt-in cookie, or with the aid of comparable technologies), in order to assign the consent to a
user
user or his or her device. Subject to individual information on the providers of
cookie management services, the following information applies: The duration of the storage of the consent
can be up to
two years. Here, a pseudonymous user identifier is formed and linked to the time of the
consent, information about the scope of the consent (e.g., which categories of cookies and/or
service providers) as well as the browser, system and end device used.
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we make use of the
services of
one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be
Online Offer can be accessed. For these purposes, we may use infrastructure and platform services,
computing capacity, storage space and database services as well as security services and technical
maintenance services.
The data processed within the scope of the provision of the hosting service may include all
data relating to the users of our online service.
of our online offer, which accrue in the course of use and communication.
This regularly includes the IP address, which is necessary to deliver the contents of online offers to
browsers, and all data collected within our online offer.
browser, and all entries made within our online offer or from websites.
▸ Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g.
web pages visited, interest in content, access times); meta/communication data (e.g.
device information, IP addresses).
▸ Data subjects: Users (e.g., website visitors, users of online services).
▸ Purposes of processing: provision of our online offer and user-friendliness.
▸ Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Further guidance on processing operations, procedures and services:
▸ E-mail dispatch and hosting: The web hosting services we use also include the transmission
also include the sending, receiving and storing of e-mails. For these purposes, the addresses of the
the addresses of the recipients and senders as well as further information concerning the e-mail dispatch
(e.g. the
providers involved) and the contents of the respective e-mails are processed. The aforementioned data may
also be processed for the purposes of
the detection of SPAM. Please note that e-mails sent via the Internet are generally not encrypted.
are not sent encrypted on the Internet. As a rule, e-mails are encrypted in transit, but the data is not
(unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and
received.
from which they are sent and received. We can therefore not be held responsible for the transmission path of
the e-mails between the
sender and receipt on our server.
▸ Collection of access data and log files: We ourselves (or our web hosting provider) collect
data
for each access to the server (so-called server log files). The server log files may include the address and
name
of the web pages and files accessed, date and time of access, volume of data transferred, message about
successful retrieval, browser type and version, the operating system of the user, referrer URL (the
previously visited
page) and, as a rule, IP addresses and the requesting provider.
The server log files can be used for security purposes, e.g., to avoid an overload of the
overload of the servers (especially in the case of abusive attacks, so-called
DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability; deletion
of
Data: Log file information is stored for a maximum period of 30 days and then deleted or
anonymized. Data whose further storage is necessary for evidentiary purposes shall be retained until the
final
clarification of the respective incident from deletion.
▸ Content Delivery Network: We use a "content delivery network" (CDN). A CDN is a
service, with the help of which the content of an online offer, in particular large media files such as
graphics or program scripts, is
scripts, can be delivered faster and more securely with the help of regionally distributed servers connected
via the
and more securely with the help of regionally distributed servers connected via the Internet.
▸ STRATO: Services in the field of provision of information technology infrastructure
and related services (e.g., storage space and/or computing capacity); service provider: STRATO AG,
Pascalstraße 10,10587 Berlin, Germany; Website: https://www.strato.de; Privacy policy: https://www.strato.de/datenschutz; Order processing contract: with provider
concluded.
Contact and request management
When contacting us (e.g. by contact form, e-mail or via social media)
as well as in the context of existing user and business relationships, the information of the inquiring
persons is processed
processed to the extent necessary to respond to the contact requests and any requested measures.
is necessary.
The answering of contact inquiries as well as the administration of contact and inquiry data
within the scope of
contractual or pre-contractual relations is carried out for the fulfillment of our contractual obligations
or
to respond to (pre)contractual inquiries and otherwise on the basis of the legitimate interests in the
answering the inquiries and maintaining user or business relationships.
▸ Types of data processed: inventory data (e.g. names); contact data (e.g. e-mail);
Content data (e.g. entries in online forms).
▸ Affected persons: Communication partners.
▸ Purposes of the processing: contact requests and communication; provision of contractual
services
and customer service.
▸ Purposes of the processing: contact requests and communication; provision of contractual
services
and customer service.
Further guidance on processing operations, procedures and services:
▸ Contact form: If users contact us via our contact form, e-mail or other communication
channels
contact us, we process the data communicated to us in this context for the purpose of processing the
communicated request. For this purpose, we process personal data within the framework of pre-contractual and
contractual business relationships, insofar as this is necessary for their fulfillment and otherwise on the
basis of our
legitimate interests as well as the interests of the communication partners in responding to the requests
and our
and our legal obligations to retain data.
Web analysis, monitoring and optimization
Web analytics (also referred to as "reach measurement") is used to evaluate the flow of
visitors to
of our online offering and may include behavior, interests or demographic information about visitors, such
as
e.g. age or gender, as pseudonymous values. With the help of the reach analysis, we can
e.g. identify at what time our online offer or its functions or content are most often used or
are most frequently used or invite re-use. Likewise, we can understand which areas require optimization.
need optimization.
In addition to web analytics, we may also use testing procedures, for example, to test
different versions
test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e., data summarized for one usage process
data summarized for a usage process and information can be stored in a browser or in a terminal
and read out from it. The information collected includes, in particular, web pages visited
and elements used there as well as technical data, such as the browser used, the computer system used
as well as information on usage times. If users consent to the collection of their location data from us or
the providers of the
providers of the services we use, location data may also be processed.
also be processed.
The IP addresses of the users are also stored. However, we use an
IP masking method (i.e., pseudonymization by shortening the IP address) to protect users. Generally
no clear user data (such as e-mail addresses or names) is stored in the context of web analysis, A/B testing
and optimization.
e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the
software used do not know the actual
software do not know the actual identity of the users, but only the data stored in their profiles for the
purpose of the respective
stored in their profiles for the purposes of the respective procedures.
Notes on legal basis: If we ask users for their consent to use the
Third Party Providers, the legal basis for processing data is consent. Otherwise, the
data of users is processed on the basis of our legitimate interests (i.e., interest in efficient, economical
and
and recipient-friendly services) are processed. In this context, we would also like to refer you to the
Information on the use of cookies in this privacy policy.
▸ Types of data processed: Usage data (e.g. web pages visited, interest in content,
access times); meta/communication data (e.g. device information, IP addresses).
▸ Data subjects: Users (e.g., website visitors, users of online services).
▸ Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning
visitors); profiles with user-related information (creation of user profiles).
▸ Security measures: IP masking (pseudonymization of the IP address).
▸ Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO); Legitimate interests (Art. 6.
Abs. 1 S. 1 lit. f. DSGVO).
Further guidance on processing operations, procedures and services:
▸ Google Analytics: Web analytics, reach measurement and measurement of user flows; service
provider:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy policy: https://policies.google.com/privacy;
Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses
(guaranteeing the level of data protection in the case of processing in third countries): https://business.safety.google/adsprocessorterms; Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of
Advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (types of processing and the
data processed).
Online marketing
We process personal data for online marketing purposes, which includes, in particular, the
marketing of advertising space or display of promotional and other content (collectively, "Content") based
on the
"Content") based on the potential interests of users and measuring its effectiveness.
may.
For these purposes, so-called user profiles are created and saved in a file (so-called
"cookie") or similar
or similar procedures are used, by means of which the user data relevant for the presentation of the
aforementioned
relevant information about the user is stored. This information may include, for example, content viewed,
web pages visited
used online networks, but also communication partners and technical information, such as the browser used,
the computer system
browser used, the computer system used and information on usage times and functions used. If
users have consented to the collection of their location data, this may also be processed.
The IP addresses of the users are also stored. However, we use the available
IP masking method (i.e., pseudonymization by shortening the IP address) to protect users.
In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing
process.
names) are stored, but pseudonyms. This means that we as well as the providers of the online marketing
procedures do not know the actual
the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar
procedures.
stored. These cookies can later generally also be read on other websites that use the same
the same online marketing method and analyzed for the purpose of displaying content as well as supplemented
be supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, clear data can be assigned to profiles. This is the case if the users
e.g., are members of a social network whose online marketing procedures we use and the network
links the profiles of the users with the aforementioned data. We ask that it be noted that users may enter
into additional agreements with
providers additional agreements, e.g. by giving their consent during registration.
In principle, we only receive access to summarized information about the success of our
advertisements. However, in the context of so-called conversion measurements, we can check which of our
online marketing methods have led to a so-called conversion, i.e., for example, to a conclusion of a
contract with us.
us. The conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise specified, we ask you to assume that cookies used will be stored for a period
of
will be stored for a period of two years.
Notes on legal basis: If we ask users for their consent to use the
Third Party Providers, the legal basis for processing data is consent. Otherwise, the
data of users is processed on the basis of our legitimate interests (i.e., interest in efficient, economical
and
and recipient-friendly services) are processed. In this context, we would also like to refer you to the
Information on the use of cookies in this privacy policy.
▸ Types of data processed: Usage data (e.g. web pages visited, interest in content,
access times); meta/communication data (e.g. device information, IP addresses).
▸ Data subjects: Users (e.g., website visitors, users of online services).
▸ Purposes of processing: marketing; profiling with user-related information (creation of
user profiles); conversion measurement (measuring the effectiveness of marketing measures).
▸ Security measures: IP masking (pseudonymization of the IP address).
▸ Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO); Legitimate interests (Art. 6.
Abs. 1 S. 1 lit. f. DSGVO).
▸ Opt-out: We refer to the data protection notices of the respective providers and the opt-out
options
providers and the objection options (so-called "opt-out") given for the providers. If no explicit
opt-out option has been specified, you have the option of deactivating cookies in the settings of your
browser.
of your browser. However, this may restrict functions of our online offer. We
therefore recommend the following additional opt-out options, which are offered in summary for the
respective areas
are offered in summary for the respective areas:
a) Europe: https://www.youronlinechoices.eu.
b)
Kanada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d)
Cross-territory: https://optout.aboutads.info.
Further guidance on processing operations, procedures and services:
▸ Google Ad Manager: We use the "Google Marketing Platform" (and services such as "Google Ad
Manager") to place ads in the Google advertising network (e.g., in search results, in videos, on
Web pages, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real
time on the basis of
based on the presumed interests of the users. This allows us to display ads for and within our
online offer in order to present users only with ads that potentially correspond to their interests.
correspond to their interests. For example, if a user is shown ads for products in which he or she has
expressed interest on other
online offers, this is referred to as "remarketing"; service provider: Google Ireland Limited,
Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway,
Mountain
View, CA 94043, USA; website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; More
Information: Types of processing as well as the data processed: https://privacy.google.com/businesses/adsservices; Data processing conditions for
Google advertising products: Information on services Data processing terms and conditions between data
controllers and.
Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms; where Google acts as a processor
data processing terms and conditions for Google advertising products and standard contractual clauses for
third country transfers of data: https://business.safety.google/adsprocessorterms.
▸ Google Ads and conversion measurement: We use the online marketing method "Google Ads" to
Place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.),
so that they are displayed to users who have a presumed interest in the ads (so-called "conversion").
Furthermore, we measure the conversion of the ads. However, we only learn the anonymous total number of
users who have
clicked on our ad and were redirected to a page with a so-called "conversion tracking tag".
with a so-called "conversion tracking tag". We ourselves, however, do not receive any information with which
users can be identified
service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland,
Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com;
Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and
of the data processed: https://privacy.google.com/businesses/adsservices; Data processing conditions for
Google advertising products: Information on services Data processing terms and conditions between data
controllers and.
Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms.
Presence in social networks (social media)
We maintain online presences within social networks and in this context process data
of the users in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union.
may be processed. This may result in risks for the user, because, for example, the enforcement of the user's
of the rights of the users could be made more difficult.
Furthermore, the data of users within social networks is usually processed for market research
and advertising purposes.
and advertising purposes. For example, usage profiles can be created based on the usage behavior and
resulting interests
of the users can be used to create usage profiles. The usage profiles can in turn be used, for example, to
advertisements within and outside the networks that are presumed to correspond to the interests of the
users.
correspond to the interests of the users. For these purposes, cookies are usually stored on the users'
computers in which the usage behavior and interests of the users are recorded.
the usage behavior and interests of the users are stored. Furthermore, the usage profiles may also contain
data may also be stored in the usage profiles irrespective of the devices used by the users (in particular,
if the users are
are members of the respective platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the
opt-out options, please refer to the data protection declarations and information provided by the operators
of the
respective networks.
In the case of requests for information and the assertion of data subjects' rights, we also
point out that these are
that these can be asserted most effectively with the providers. Only the providers have access to the
access to the users' data and can take appropriate measures and provide information directly.
If you still need help, you can contact us.
▸ Types of data processed: contact data (e.g., e-mail); content data (e.g., inputs
in online forms); usage data (e.g. websites visited, interest in content, access times);
Meta/communication data (e.g. device information, IP addresses).
▸ Data subjects: Nutzer (z.B. Webseitenbesucher, Nutzer von Onlinediensten).
▸ Purposes of processing: contact requests and communication; feedback (e.g. collecting
feedback
via online form); marketing.
▸ Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Further guidance on processing operations, procedures and services:
▸ Instagram: Social network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA,
94025, USA; Website: https://www.instagram.com;
Privacy Policy: https://instagram.com/about/legal/privacy.
▸ Facebook pages: Profiles within the social network Facebook - We are jointly responsible with
Meta
Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to
of our Facebook page (so-called "fan page"). This data includes information about the types of
content users view or interact with, or the actions they take (see under "From you and others").
(See under "Things done and provided by you and others" in the Facebook Data Policy: https://www.facebook.com/policy), as well as
Information about devices used by users (e.g., IP addresses, operating system, browser type,
language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As
explained in the
Facebook Privacy Policy under "How do we use this information?", Facebook collects and uses
information also to provide analytics services, called "Page Insights," to Page operators so that they can
Page operators so that they can gain insights into how people interact with their Pages and with the content
they
interact. We have entered into a special agreement with Facebook ("Information on
Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), in which in
particular
regulates which security measures Facebook must observe and in which Facebook has agreed to
to fulfill the rights of data subjects (i.e., users can, for example, request information or deletion
directly from Facebook). The rights of users (in particular to information, deletion, objection and complaint to the
competent
supervisory authority), are not restricted by the agreements with Facebook. Further information can be found
in the "Information on Page Insights". (https://www.facebook.com/legal/terms/information_about_page_insights_data);
Dienstanbieter: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland;
Website: https://www.facebook.com; Privacy policy:
https://www.facebook.com/about/privacy;
Standard contractual clauses (guaranteeing the level of data protection in the case of processing in third
countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Additional Information:
Shared Responsibility Agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data.
▸ Pinterest: social network; service provider: Pinterest Inc, 635 High Street, Palo Alto, CA,
94301, USA; website: https://www.pinterest.com;
Privacy policy: https://about.pinterest.com/de/privacy-policy; More information: Pinterest Appendix
on data exchange (ANNEX A): https://business.pinterest.com/de/pinterest-advertising-services-agreement/.
▸ TikTok: Social network / video platform; Service provider: musical.ly Inc., 10351 Santa
Monica
Blvd #310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Privacy policy: https://www.tiktok.com/de/privacy-policy.
▸ YouTube: Social network and video platform; service provider: Google Ireland Limited, Gordon
House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain
View,
CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Possibility of objection (Opt-Out): https://adssettings.google.com/authenticated.
Modification and update of the privacy policy
We encourage you to periodically review the content of our privacy policy. We
adapt the data protection declaration as soon as changes in the data processing carried out by us make this
necessary.
make this necessary. We will inform you as soon as the changes require an action on your part (e.g.
consent) or other individual notification is required.
Where we provide addresses and contact information of companies and organizations in this
privacy policy
organizations, please note that the addresses may change over time and we ask you to check the information
to check the information before contacting us.
Rights of the data subjects
As a data subject, you are entitled to various rights under the GDPR, which arise in particular
from Art.
15 to 21 of the GDPR:
▸ Right to object: You have the right to object, on grounds relating to your particular
situation, to the processing of your personal data at any time.
to object at any time to the processing of personal data concerning you that is carried out on the basis of
Art. 6
(1) lit. e or f DSGVO; this also applies to profiling based on these provisions.
profiling based on these provisions. If the personal data concerning you is processed for the purpose of
direct advertising
you have the right to object at any time to the processing of personal data concerning you for the purpose
of such advertising.
personal data for the purpose of such advertising; this also applies to profiling, insofar as it is
in connection with such direct marketing.
▸ Right to withdraw consent: You have the right to revoke your consent at any time.
revoke.
▸ Right of access: You have the right to request confirmation as to whether data in question is
being processed and to information about these data as well as to further information and a copy of the
data
according to the legal requirements.
▸ Right to rectification: You have the right, in accordance with the law, to request the
to request that the data concerning you be completed or that the inaccurate data concerning you be
corrected.
request.
▸ Right to erasure and restriction of processing: You have the right, in accordance with legal
right to demand that data concerning you be deleted without delay, or alternatively, in accordance with the
alternatively, in accordance with the statutory provisions, to demand restriction of the processing of the
data.
▸ Right to data portability: You have the right to have data concerning you that you have
provided to us in a structured, common and machine-readable format, in accordance with the legal
requirements.
machine-readable format or to request its transfer to another responsible party.
▸ Complaint to supervisory authority: You have, without prejudice to any other administrative
or judicial remedy you have the right to lodge a complaint with a supervisory authority, in particular in
the Member State of your
Member State of your habitual residence, place of work or place of the alleged infringement,
if you consider that the processing of personal data concerning you infringes the requirements of the
of the GDPR.
Definitions
This section provides you with an overview of the terms used in this privacy statement.
terminology. Many of the terms are taken from the law and defined primarily in Art. 4 of the GDPR. The
legal definitions are binding. The following explanations, on the other hand, are primarily intended
understanding. The terms are sorted alphabetically.
▸ Conversion measurement: Conversion measurement (also referred to as "visit action
evaluation") is a
a method used to determine the effectiveness of marketing measures. For this purpose, as a rule
a cookie is stored on the users' devices within the websites on which the marketing measures take place,
and then retrieved again on the target website. For example, this allows us to track whether the
ads placed by us on other websites were successful.
▸ Personal data: "Personal data" shall mean any information relating to an
identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable
identifiable is any natural person who can be identified, directly or indirectly, in particular by reference
to an identifier such as a name, to an identification number, to location data, to an online identifier
(e.g. cookie)
or to one or more special features that are an expression of the physical, physiological, genetic,
psychological or mental characteristics of a person,
physiological, genetic, mental, economic, cultural or social identity of that natural person.
natural person.
▸ Profiles with user-related information: The processing of "profiles containing user-related
Information", or "profiles" for short, includes any type of automated processing of personal data,
which consists of the use of such personal data to identify certain personal aspects relating
relating to a natural person (depending on the type of profiling, this may include different
information concerning demographics, behavior and interests, such as interaction with websites and
their content, etc.) to analyze, evaluate or, to predict them (e.g., interests in specific
content or products, click behavior on a website or location). For the purposes of
Profiling, cookies and web beacons are often used.
▸ Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the
evaluation of the visitor flows of an online offer and may include the behavior or interests of visitors in
certain information, such as the content of web pages. With the help of reach analysis, website
website owners can see, for example, at what time visitors visit their website and what content they are
interested in. This enables them, for example, to better adapt the content of the website to the
needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are
frequently used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
▸ Responsible party: The "responsible party" is the natural or legal person, public authority,
institution or other body that, alone or together with others, is responsible for the purposes and means of
the data collection,
authority, agency or other body which alone or jointly with others determines the purposes and means of the
processing of personal data.
▸ Processing: "Processing" means any operation or set of operations which is performed upon
personal data, whether or not by automatic means.
operation or set of operations which is performed upon personal data. The term is broad and
practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
deletion.